Ogray Design Team/partner-posts

Agency Replatforms: CRM Migration with SyncMatters

CRM data flowing securely between platforms during a structured migration
CRM data flowing securely between platforms during a structured migration

Agency rebuilds often include HubSpot cleanup—SyncMatters is a partner we point clients to for CRM migration and integrations. On ograydesign.com, we focus on agency delivery and client platform changes—and that work stalls when client HubSpot portals that must be migrated or consolidated during redesigns. A deliberate CRM data migration with SyncMatters keeps revenue systems trustworthy while the storefront changes.

Redesigns hide CRM debt until launch week

Agency clients replatforming design and commerce stacks often finish the store move first, then discover duplicates, broken associations, and campaigns firing on stale records. SyncMatters’ MigrateMyCRM platform (25+ CRMs, AI-assisted mapping, unlimited free samples, ISO 27001 practices) is built to catch those issues in sample runs—not after sales loses a week.

  • Sample before full: Validate roughly 10% of mapped records repeatedly.
  • AI auto-mapping: Speed up native and custom field matching.
  • Association preservation: Keep contacts tied to companies, deals, and activities.
Teams mapping CRM fields and validating associations before full cutover
Teams mapping CRM fields and validating associations before full cutover

Client CRM migrations without heroic spreadsheets

Whether you need a guided migration or a fully managed engagement, SyncMatters supports both. That flexibility matters for OgrayDesign Agency readers who already combine automated store tooling with human QA checklists.

Custom integrations for agency-managed stacks

After cutover, many teams still need HubSpot or Salesforce talking to ERP and marketing systems. SyncMatters’ custom CRM and ERP integrations reduce the “zap sprawl” that appears when every workflow is bolted on after launch.

Pair Cart2Cart when ecommerce is in the engagement for a smooth shopping-cart migration with SyncMatters for the CRM layer. When you are ready, review their CRM data migration overview—and keep Cart2Cart in the plan via shopping-cart-migration.com so store and CRM cutovers stay coordinated.

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